As Google increases their emphasis on quality, are you able to keep up?
It seems very few have so far, and judging by a new Webmasters video from Matt Cutts at Google, it will be a busy summer.
It’s for this exact reason that we’ve decided to help you out by putting these changes down on paper first, so you know how it will affect you and what you can do to keep up
The Google Labyrinth
Over the last 18 months Google has been releasing wave upon wave of updates designed to increase the overall quality of the web index.
There are two types of updates they’ve rolled out, Google Panda & Penguin.
The first sighting of Panda was in early February 2011. This update seeks to define the quality of a websites content and deciphers if it provides value to searchers online. Since then we’ve seen over 25 updates, one almost every 4 weeks. This has changed the way results are shown for many websites.
Google Penguin 2 (Released 22nd May 2013)
Different to Panda, the Google Penguin update is a web spam update, meaning it seeks to understand the websites are linking to yours and that might enhance your keyword rankings.
This update can cause either an automatic penalty for bad keyword conduct, or manual action to reduce the ranking of selected terms in the google results page.
Since April 2012 there have been only 3 major updates. We’re expecting the next one to be large and within the next few weeks.
Don’t be alarmed by these updates; Search Engine Optimisation (SEO) is constantly evolving and it’s tough to keep up-to-date with what’s going on.
To stay in the loop, we recommend this video on the latest SEO and update news.
What should we expect in the next few months in terms of SEO for Google?
Matt Cutts, Mountain View, Published by Google on May 13, 2013
· Major Penguin Update
· Advertorial Spam
· Spammy Queries Being Looked At
· Going Upstream At Link Spammers
· More Sophisticated Link Analysis
· Improvements On Hacked Sites
· Authority Boost In Algorithm
· Panda To Soften
· Domain Clusters In SERPs
· Improved Webmaster Communication
At Liquid Silver we’re here to help and work with you to ensure your Digital Marketing works . We’ll work with you to undertake a technical audit of your website and help to develop a sound digital marketing strategy in 2013. If you need any help, just let us know!