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Over the last six months I have been more or less training at Google weekly after being selected as one of their Top 30 UK Agencies. That within its self is a very proud achievement. Yet as I [...]

19/03/16 I recently attended an advanced Mobile Certification Bootcamp at Google as part of my specialist advaanced training programme being undertaken at Google this year. The Mobile exam is the [...]

Liquid Silver Marketing was recently shortlisted as a Top 30 Agency by Google as part of the elite agency programme 2016 Liquid Silver Marketing in 2016 was chosen among the top 30 out of 264 [...]

This post is the second part of the last post, yesterday I went to Google to get training on Youtube advertising. I’ve run video campaigns before but not for a while so it was good to re-learn [...]

I attended an advanced Bootcamp training day at Google for Youtube Marketing. The day was part of our exams and the first part of the day was focused on Display Advertising. I frequently go to [...]

There’s an old saying in Marketing… 50% of my budget is wasted but I don’t know which half (John Nelson Wanamaker, 1875) Conversion Rate Optimisation is testing and analysis [...]

I was recently asked by a consulting client who are my favorite authors? I must admit which through me off balance a bit. Over the years I’ve read many books and I take inspiration from [...]

Imagine if we lived in a world that was the same, it looked the same, felt the same and everything to the touch did not differ from the rest. It would be a boring place wouldn’t it? [...]

Over the past 12 months Google has declared war on SEO for forms of Search Engine Optimisation that have become the norm for how websites achieve high rankings. Partly for keywords that they [...]

I recently brought a copy of the art of SEO from Amazon, which I’m really enjoying when I heard it was coming out I rushed over to Amazon but couldn’t find it listed as a U.k book as [...]

Your content is important for gaining trust online, your site could be well built and looks and functions well, however without good content your online marketing is going nowhere. After all [...]

Inbound Marketing is a method used to make your brand easily found to draw customers to you. It’s a content focused experience which uses a number of channels to support each part of the [...]

Landing pages are a core part of Digital Marketing and are used in many forms of direct response campaigns. By using Landing Pages we can tailor our message to the audience. This is often [...]

As Google increases their emphasis on quality, are you able to keep up? It seems very few have so far, and judging by a new Webmasters video from Matt Cutts at Google, it will be a busy summer. [...]

Notes & Top Takeaways Brighton SEO took place in the Brighton Dome. It’s a free event by Rough Agenda who started the event from meet up’s in a local pub. Over the years it has become one of [...]

The digital eco system is fragmented, whilst as in marketing we’re normally by our academic based considers the nature of segmentation to make sense of lots of systems etc. The digital eco system [...]

Nobody can deny that the growth of Social Media in recent years had impacted on most people’s lives, in the respect that most people have heard of it but don’t necessarily know what [...]

By Eric Ward & Garrett French The Ultimate Guide to Link Building is a well-written guide about the best way to link your content online. It covers strategies and tactics to help develop [...]

I recently joined the new Distilled U SEO training course online which is great, I like the material that Distilled puts out and really look forward to getting my free video every month from [...]

As video becomes more accessible the masses, it could be a very important part of your digital marketing, one that if done correctly can really help your audience to engage with your product, [...]

Content Strategy is becoming evermore important for the web, beyond Search Engine Optimisation we seek to develop a brand online that tells a story. Content Strategy involves managing the overall [...]

I’ve recently been asked to look at doing a basic SEO plan for a client so that they can think more about Search Engine Optimisation when creating content, so I thought I would share some of the [...]

Online Marketing is not an art or a science. It’s both. The Art & Science of Online Marketing Some think that having a website or getting good traffic from Search Engines is Online / Digital [...]

Link based penalties are really separating the good the bad and the ugly in SEO. Let’s explore the issues behind this ongoing update. I recently attended a webinar about some of the recent [...]

When I say Panda, you say ‘Penguin’, Panda, Penguin! The Google ‘Penguin’ update was first seen in late April 2012 its also known as the ‘Over Optimisation [...]

It’s mine, and no you can’t see it! Eric Ward’s private newsletter is now closed to new memberships. I’m pleased and proud that I’m a member of this exclusive club. Eric [...]

In The State of Search we touched on I.A, U.X / U.I in the respect of Search Engine Optimisation. I.A covers the Information Architecture of a website within web design. Essentially how the data [...]

Today was a great day! I got to have a 30 minute Skype with Neil Patel. For those who have been living under a rock for a few years Neil is a famous Entrepreneur. Neil is the founder of Kiss [...]