Google’s Helpful Content Update: A Complete Guide

Understand how Google's Helpful Content Update has evolved, what it means for your site, and the actions you can take to maintain visibility and trust in search.

Farky Rafiq
FA
Farky Rafiq
SEO SpecialistApril 10, 2025•4 min read
Google’s Helpful Content Update: A Complete Guide

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Farky Rafiq

Farky Rafiq

I've worked in search marketing for 14 years — understanding search, the behaviour of searchers, and the technology that shapes what gets found. I work with brands and clients to develop and implement SEO strategies that improve visibility, strengthen performance, and evolve with search.