Internal Linking and Why It Matters for SEO
Internal linking is one of the most overlooked yet impactful tactics in SEO. Done right, it not only improves crawlability and rankings but also guides your audience toward meaningful actions
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Farky Rafiq
I've worked in search marketing for 14 years — understanding search, the behaviour of searchers, and the technology that shapes what gets found. I work with brands and clients to develop and implement SEO strategies that improve visibility, strengthen performance, and evolve with search.