Keyword Categorisation & Intent Mapping
Learn how to classify keywords by intent, apply advanced mapping techniques, and integrate AI, voice search, and multilingual strategy for modern SEO success. By the time you finish reading this, you’ll know how to classify keywords by intent, choose the right tools, and tap into advanced techniques from semantic clusters to voice-search nuances to craft content that truly resonates with your audience.
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Farky Rafiq
I've worked in search marketing for 14 years — understanding search, the behaviour of searchers, and the technology that shapes what gets found. I work with brands and clients to develop and implement SEO strategies that improve visibility, strengthen performance, and evolve with search.