The Future of SEO: Trends That Will Shape Search in 2025
Search Engine Optimisation is entering a new phase As algorithms become smarter and user behaviour more nuanced, brands need to rethink how they show up in search. Here's what's coming and how to stay ahead.
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Farky Rafiq
I've worked in search marketing for 14 years — understanding search, the behaviour of searchers, and the technology that shapes what gets found. I work with brands and clients to develop and implement SEO strategies that improve visibility, strengthen performance, and evolve with search.