Why Google Core Updates Aren’t Continuous

Learn how Google's algorithm evolves through core updates, stealth changes, and rolling AI updates and how to adapt your SEO strategy in an shifting search environment

Farky Rafiq
FA
Farky Rafiq
SEO SpecialistMarch 2, 2025•4 min read
Why Google Core Updates Aren’t Continuous

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Farky Rafiq

Farky Rafiq

I've worked in search marketing for 14 years — understanding search, the behaviour of searchers, and the technology that shapes what gets found. I work with brands and clients to develop and implement SEO strategies that improve visibility, strengthen performance, and evolve with search.