Organic Growth & Content
Do we have the right pages for what customers are searching for?
Build and improve the pages people are actually looking for.
We compare what people search for with the pages you already have, then decide what should be created, improved, combined or removed.
Create the pages people need, not simply more content.
- Content strategy and refinement
- Search intent and page purpose
- Category, service and page frameworks
- Topic coverage and content gaps
- Consolidation and cannibalisation
- Authority and discoverability
Every page should answer a clear customer need.
- Understand the situation and what search needs to do.
- Find what is actually happening.
- Decide what matters first.
- Turn the decision into work that can be delivered.
- Check the result.
SEO Engineering
Use standard SEO tools when they answer the question. Go deeper with crawling, APIs, automation or custom analysis when the evidence needs it.