Liquid Silver
Developing the Brands of Tomorrow
Our Core Story
Most websites aren't built for search. Even fewer stay aligned with how people search or how search and AI algorithms decide what gets seen.
SEO isn't a one-off fix. It's a holistic approach that connects research and context with intent. When done well, it creates lasting visibility. When overlooked, it limits performance without anyone noticing.
Liquid Silver applies a structured approach to this opportunity.
Every project follows a defined methodology, from technical audits that uncover hidden issues to keyword frameworks that identify demand. Content is then created to match user intent. Tools and templates support process, automations helps build scale.
This approach has been refined over decades across industries where optmisation matters: finance, health, e-commerce and enterprise. It's built for brands that treat SEO as a strategic function.
SEO works best when integrated with teams and aligned as an revenue generating channel. It needs careful planning and delivery.
Our Evolution
What began as a local SEO consultancy evolved into a structured approach towards working with enterprise brands.
The methodology now used across SEO projects was developed through years of solving technical challenges. From start-ups to enterprise sites with millions of pages.
- Built on analysis and roadmaps
- Refined into an approach that enables insight, action and performance
- Designed to prioritise outcomes over activity
Approach to Search
Effective SEO isn't just theory. It's implementation-ready insight, built to adapt.
Every recommendation is supported by technical depth and research — designed to be used, not just understood.
- Begin with research to find friction and momentum
- Apply insight to uncover patterns and opportunity
- Deliver plans that adapt to changing priorities
- Build visibility that compounds over time
Meet Farky Rafiq
My journey into digital marketing began in 2005 while leading the marketing function for a national children's services organisation. It was there I first discovered performance marketing and saw the potential of digital to change how organisations reach and engage their audiences.
In 2011, I founded Liquid Silver to focus on the growing opportunities in SEO and PPC. At the time the industry was still focused on surface-level optimisation. I set out to deliver a pragmatic approach combining marketing with Technical SEO. It was then as Google's algorithms evolved, a new standard was required for a resilient approach towards SEO.
After years working across digital and paid channels I was selected by Google in from 2015/17 to train at their London HQ as part of their Top 30 PPC Agency programme. This recognised my commitment to best practice.
Since then, I've worked in agencies and start-ups and provided consultancy services to many small and medium companies with national and international presence. These relationships have shaped how I approach SEO by balancing insight with experience.
Today through Liquid Silver, I continue to apply that experience to help ambitious brands build visibility that lasts and SEO strategies that enable performance.
Company Kept
Guided SEO Plan
Discover how to create the foundations of your seo strategy .
What's your primary SEO goal?
New Beginnings
Connection & Discovery
A conversation to understand your goals and challenges.
Technical Analysis
Comprehensive audit of organic SEO performance. From technical analysis to keyword strategy.
Custom Roadmap
Building your SEO plan with a roadmap and actionable clear priorities.
Launch & Optimise
Delivery of optimisations,improvements and roadmap with regular updates.
Technical SEO Insights
Stay informed on technical SEO updates and implementation strategies
Turning Search History Into SEO Strategy
Since 2011, Liquid Silver has worked on a simple belief: search reveals everything. It shows what people care about, how ideas spread and where opportunities begin.
What follows is a timeline of that journey: the moments that shaped the work, the progress made and the partners who helped make it possible.
2011–2015
Founded to deliver high-impact SEO for a select group of clients. Setting the foundations of what would become a performance-led methodology.
2015–2017
Google selected Liquid Silver as a Top 30 PPC agency. Intensive training at HQ shaped the structured methodology used today.
2020–2025
Led SEO programmes for enterprise brands operating in global markets. Adapted frameworks to scale, multi-region architecture, continuous algorithmic evolution.
Tomorrow
Liquid Silver is developing what comes next in SEO. From generative AI to LLM-driven insight and scalable automation. The goal is to stay ahead of curve.
Ready to Transform Your Brand?
Use our Strategy Builder to create your SEO custom plan before we get started.