Enterprise international ecommerce SEO
SEO lead while at Greenlight. Brand context: Primark.
SEO at scale
Experience helps you see what matters in search.
Fifteen years across agency, consultancy and in-house SEO means seeing familiar search problems in very different environments. That experience helps recognise the pattern without assuming every website needs the same answer.
The name gives context. The work is the proof.
The name gives context. Responsibility shows what the work actually meant.
Large-scale retail search and technical SEO
SEO support while at Greenlight. Brand context: Currys.
Scale adds more moving parts.
- Large ecommerce taxonomies
- Millions of URLs
- International estates
- Regulated environments
- Migrations and technical incidents
- Multi-team delivery
What was the starting point, what was done and what changed?
A useful case example explains the responsibility held, what informed the recommendation, what reached the website and whether any result can fairly be connected to the work.
Patterns tell you where to look. Context tells you whether they apply.
Previous work provides useful reference points, but the platform, market, customer journey and organisation determine whether a familiar pattern needs the same response.
Complex search environments rarely fit into one discipline.
Technical SEO, customer intent, content, architecture and implementation interact with one another.
ClusterIQ / Liquid Silver client workspace
Recurring analysis can become a reusable method.
ClusterIQ grew from search-analysis work that needed to be applied consistently at scale, turning a recurring approach into a reusable method while keeping interpretation with the practitioner.
Access · Coaching · Analysis · Workflow