Primark
Agency-side experience. SEO lead while at Greenlight.
Experience & proof
When a large website loses search visibility, experience helps you find the cause faster.
The visible symptom may be simple: traffic falls, rankings drop or important pages disappear from Google. Experience helps narrow the possible causes before your team spends time and budget on the wrong fix.
The logo is not the proof. The responsibility, complexity and work behind it are.
Recognisable brands give context. The work tells you what the experience means.
Currys
Agency-side experience. SEO support while at Greenlight.
The harder SEO problems are often easier to understand by their shape than by the brand name.
- Large ecommerce taxonomies
- Millions of URLs
- International estates
- Regulated environments
- Migrations and technical incidents
- Multi-team delivery
Can you understand the problem, the responsibility and what actually changed?
Useful proof explains what was wrong, how it was investigated, how the work reached implementation and whether any result can genuinely be connected to it.